A detailed fantasy map titled “The Golden Hare Isles” representing the world of Hidden Hare. The map features mountain ranges, forests, lakes, and illustrated landmarks such as Hare’s Landing, Hachette Hook, and Haren Peak. Designed in a vintage adventure style, it captures the spirit and lore behind Hidden Hare’s brand story and creative worldbuilding.

OUR STORY

Hidden Hare is a lifestyle brand that mixes military humor, American pride, and clever design — with a rabbit hidden in every shirt.

Hidden Hare was made for those who get the joke — the ones who served, stood by, or just understand that military humor is its own language. The kind where you roast your buddy one minute and have his back the next. Laughter isn’t disrespect, it’s how you keep going. Pride isn’t loud, it’s steady.

Christopher “Chris Rose” Rosenheim

Co-Founder | Creative Director | Magician

Professional magician since 1997, Chris has spent his life inspiring wonder on and off stage. Coming from a proud multigenerational military family, he founded Magicians on Mission, Inc. — a nonprofit that brings live magic to troops and veterans worldwide.

Hidden Hare grew from his love of illusion, humor, and respect for those who serve.

Every design hides a little magic.

Noelle Rosenheim

Co-Founder | Operations Director | USAF Veteran

A proud U.S. Air Force veteran and middle-school English teacher, Noelle brings structure, heart, and purpose to everything she does. As Secretary of the Magicians on Mission Board of Directors, she ensures every mission stays true to its values of service, gratitude, and connection.

Hidden Hare reflects her belief that strength and meaning are often found in what’s unseen.

Look closer — there’s always more to the story.

Stack of two folded HiddenHare t-shirts, a red one on top and a blue one below, with a subtle outline of a rabbit in the background. The red shirt features a graphic referencing US Army T-shirts and funny patriotic apparel. The blue shirt suggests American style T-shirts and veteran shirts, highlighting the brand's blend of military humor and American pride.

Hidden Hare design

Every Hidden Hare design carries a secret: a rabbit concealed within the art. It’s a quiet reminder that even in plain sight, there’s always more to the story.

For us, that story belongs to the brave men and women who serve. The ones who don’t seek attention, yet give everything so the rest of us can live freely. They embody strength that doesn’t need to shout — the same strength Hidden Hare was created to honor.
INSIDE JOKES
MILITARY HUMOR
READY TO WEAR
SERVICE & SPIRIT
INSIDE JOKES
MILITARY HUMOR
READY TO WEAR
SERVICE & SPIRIT
INSIDE JOKES
MILITARY HUMOR
READY TO WEAR
SERVICE & SPIRIT

BUILT WITH PURPOSE

We don’t cut corners, just threads. Each piece is made to last, made to laugh, and made to mean something. From the print to the stitch, it’s gear that nods to service, grit, and a sense of humor that won’t quit.

DURABLE FABRICS

Made for real life — from duty days to couch command. Strong, breathable, and ready for action.

PATRIOT-LEVEL PRINTS

Every design carries a story, a smirk, and sometimes a hare hiding where you least expect it.

SOFT BUT STRONG

Feels like comfort, holds like pride. The kind of shirt that survives wash after wash, joke after joke.

CRAFTED WITH RESPECT

Each shirt is built with care and purpose — honoring those who serve and those who stand beside them.

FIND THE HARE

salute to curiosity, wit, and the kind of sharp eye that spots what others miss. Look close. Earn your find.

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GIFT YOUR VETERAN

Give them something that speaks their language — humor, pride, and a touch of mischief. Our shirts are made for the ones who served, stood by, or just get the joke.

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